According to Google…
“Successful text ads are specific, relevant, attractive, and empowering.”
Running effective and quality ads will allow you to attract the best traffic by ranking your ads in the highest position while yielding you the lowest potential cost per click!
In this article, I will show you what Google Adwords text ads are, how to create, and 19 specific tips on how to create ads that will drive the right traffic to your site!
As a bonus, at the end of the article, I’ve embedded a video from Google with 5 tips of their own!
What Are Google Adwords Text Ads
There are four basic parts to a Google Adwords text ad: The headline (25 characters), description line 1 (35), description line 2 (35), and the display URL (35). The illustration below details how an ad looks:
Here are some tips on how to write effective text copy on Google Adwords that will bring the right customers to your site…
- Use keywords in ad copy. This means that you will have to create unique copy for each keyword to make sure that it matches, but doing this will improve your ad position and your cost per click.
- Keep your ad brief. Probably a given, since you have 25 characters for a headline and 2 rows of 35 characters for your ad copy. But you can be brief if you focus on benefits, strong call to action, and incentives.
- Have a strong call to action– Use strong CTA words, like ‘buy’ or ‘order’ or ‘call’ or ‘RSVP’ so people know what exactly you want them to do.
- Use Incentives – Create offers that you can’t refuse! You can accomplish this by offering a discount, a trial offer, a bonus or gift with purchase, a money back guarantee, etc…
- Use recent, timely, month specific examples. Here’s an example of how to incorporate recent information into an ad…
… see the difference between the two? The bottom ad gives the impression that this company is much more active than the first message! - Make it personal. People love to hear their names, but if you can’t say their names in an ad, then use the word ‘you’.
- Use Extended Headlines – by ending your description line 1 with a punctuation mark, the line is then added to the headline. This little trick will allow the ad to stand out from others, and get you more clicks! See the example below!
- Remember, it’s not about your product, it’s about your solution… and how your solution benefits your customer
- Speak to customers’ End Goal with your headline. What they’re looking to achieve? Then use it. For example, if you have an acne product, it’s better to provide and ad detailing a solution than asking if they have an acne problem.
- Test the various Keyword Matching Options (Broad Match, Broad Match Modifier, Phrase Match, Exact Match, and Negative Match. Below is a chart that explains what each is…
- What’s your competition doing? Be inspired by checking out what your competition is doing… and sincerely flatter them with imitation
- Patience – Give a campaign at least 3 months before calling it a failure.
- Test Multiple Ads – Within each of your ad groups, make sure you are always running at least two different ad versions.
- Capitalize the first letters of all the words in the headline & descriptions
- Dubble check yer grammer – Poor grammar in ads gives a negative first impression and paints the picture that you have poor attention to detail.
- Use a countdown timer to create a sense of urgency. Google has a simple countdown timer you can set within your text ads. All you have to do is add this little snippet inside your headline or description: {= . Then this popup will appear…
… and you just need to fill out the information.
18. Use Symbols – many symbols don’t work – read Google’s Policies – but some do. Placing trademark symbols and asteriks are examples of symbols that will make your ad stand out. If your ad meets one of those exceptions, please request a review. Google will review the information and see if they can approve your ad.
19. Test, test, and keep on testing to see what works!
BONUS GOOGLE ADWORDS TEXT AD TIP!
Here’s a quick video from Google detailing some of their tips for writing text ads in Adwords:
As always, we recommend that you familiarize yourself with Advertising Policies of Adwords prior to uploading any ads. Click here to read more: https://support.google.com/adwordspolicy/answer/6021546?hl=en.
If you liked ’19 Top Tips For Creating Ads In Google Adwords That Convert’, then you’ll also like other articles about pay per click marketing available on http://blog.socialmediaadgenius.com.
Nick Bridges
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