8 Twitter Ad Cards And How You Can Use Them

I’ve been focusing quite heavily on Facebook the past few weeks because they are constantly coming up with new features and hacks for marketers. Today I’m changing the record and will sing the praises of Almighty Twitter.

With more than 300 million active users, Twitter is a great way to generate leads and bring more traffic to your website. In this article, I will go over the different types of advert cards they offer and what you should be using them for.

What are Twitter cards?

Twitter cards are basically a tweet with a call­to­action. There are a number of cards you can select. You can choose the following campaign types:

Objective­-based ­- these include:

● App engagement

● App installs

● Get followers

● Lead generation

● Qualified impressions

● Tweet engagement

● Video views

● Website clicks

If you select objective­based campaigns, Twitter will select the most relevant card based on your objective.

Custom -­ If you have a bespoke goal, then selecting the custom option will allow you to choose any Twitter card you want.

So how many ad cards does Twitter have?

1. Gallery Card

Twitter gallery card is a lot like a Facebook carousel ad. You can display up to 4 different images with a URL link back to your website. Gallery cards are ideal for showing product lists or telling a story.

Here’s an example of a Twitter gallery card by @VisitCA:

2. App card

As the name suggests, an app card is used for promoting mobile and desktop apps. All app cards will have a call­to­action redirecting prospects to your website or appropriate app store for them to instantly download your app.

Here’s an example of what an app card on Twitter looks like from @Jaysonst:

3. Lead generation card

If you use online marketing to generate leads for your business, Twitter lead generation card is by far the best option to obtain email addresses. You can combine them with voucher codes, lead magnets or simply ask prospects to sign up to your newsletter.

To opt-­in it takes just two clicks. Here’s an example of what a lead generation card looks like:

(Source)

Ps: I’ve gone over how to setup a Twitter lead generation card here.

4. Player card

Player cards are used for multimedia and moving images. Whether you have a video or gif, the player card is best suited for moving content. Twitter’s player card works with YouTube, SoundCloud, Vine and Storify.

Here’s an example of what a Twitter player card looks like:

5. Website card

Want to drive traffic to your website? Then you’ll be wanting to use the website card. Twitter website card can send people to your blog posts, product items, landing pages or anywhere else you want.

(Source)

You can add a picture, a URL, text and a call­to­action.

6. Summary card

A summary card is very similar to a Facebook page post. It shows the prospect a glimpse of the content should they decide to click the URL. Along with the usual creatives, the summary card adds a little more information with your link.

Here’s an example of what a summary card looks like:

(Source)

7. Photo card

Twitter photo card is similar in some regards to the gallery card, the only difference is a photo cards focuses on a single picture. Images can be linked via a number of sources including popular sharing sites like Flickr.

The photo card will automatically resize all your images to fit correctly into the card without messing up your image ratios. A URL can be embedded in the picture allowing the prospect to visit your website.

Here’s an example of a photo card in action by @Flickr:

8. Product card

Twitter product card is the next best thing to having an actual shop on Twitter. You can list your product, add a description of 200 characters, list its features and even price and stock availability.

Here’s an example of a product card by @iHeartRadio:

Summary

There’s a lot you can do on Twitter once you understand the uses of each card. Unlike Facebook, Twitter is less distracting as it just focuses on its newsfeed (Facebook has side bar to talk to friends), and is perfect for businesses who have an active online community as starting discussions is much easier.

If you’re not seeing the ROI you would have liked on Facebook or Instagram, consider running a few adverts on Twitter and see how you get on.

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Nick Bridges

Nick is an Award Winning web designer, is also the Creative Director for the Agency, assisting in areas like funnel creation, copywriting, Landing Page development, and more. Nick also oversees all of the technical components of the creation and implementation of Social Media Ad Genius.

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