Should I Buy Facebook Likes?

Buy-Facebook-Likes

How Important Is It To Have A Facebook Fan Page With Tons of Likes…And Should I Buy Facebook Likes To Get To That Number Quickly?

One of the most frequently asked questions that we receive at SMAG World HQ (otherwise known as ‘The Bunker’) is ‘Should I Buy Facebook Likes To Fill My Facebook Fan Page?

It’s a reasonable question… after all, if you have 2 millions ‘Facebook Likes’ on your fan page, the social proof is indisputable, right?  Plus, it’s super stupid simple to get lots of fans.  All you have to do is make a few trips to http://Fiverr.com and order some Facebook Likes and you’re set.

So is taking the shortcut and buying Facebook Likes a good strategy?

I guess the answer is… it depends.

What is your goal of having a Facebook Fan Page?

Is Buying Facebook Likes Good For Social Proof?

If your goal is to increase the number of Fans on your page for ‘social proof’, then this strategy could make sense.

Honestly, does anyone really notice the number Likes on a Fan Page and use that information to make a buying or opt in decision?

But let’s say your target audience does look at the number of fans on your page.  Let’s say they’re impressed with the fact that you 100,000 Likes.

What happens when they look at your posts and see that no one is engaging with you?  How will this affect your ‘social credibility’?

Here’s an interesting breakdown of why buying Facebook Likes can destroy your page from the Social Media Today blog:

Let’s do the math:

You have 200 organic fans of your page. Let’s say 25% of them engage with your content on a regular basis, that’s 50 fans.

You buy 1000 fans (now a total of 1,200). If those 50 fans are still engaging with you, Facebook sees that only a meager 4.2% of your fanbase is engaging with your content. This tells the algorithm that you aren’t producing valuable content, and you will appear in your fans’ Newsfeeds even less often.

So what happened to those 200 organic fans that loved your brand? They’re still there, but they aren’t seeing your posts, and one of your competitors may have caught their eye in the meantime.

Any potential credibility that may have been gained by having a large number of Likes on your page will probably be lost by the lack of engagement.

Is Buying Facebook Likes Good For Your Business?

Ultimately, isn’t your goal for having a Facebook Fan Page to get people to perform a certain call to action (click a link to opt into your funnel)?

If so, then does purchasing 10k fans from Zimbabwe, who will never look at, read, engage, or click your link, really going to assist you in achieving your goals?

Having an untargeted Fan base will eliminate any chances of generating leads or sales from your Fan Page.  But it can do more harm than that.  In fact, it can even kill the chances of anyone on your page ever seeing your ads.

How To Grow Your Facebook Fan Page

The best way to get more Facebook Likes on your Fan Page without killing it is to run paid traffic to your target audience through Facebook Pay Per Click.  With Facebook Pay Per Click, you can create images and copy to entice your targeted market to join your fan page.  The benefit of growing your page in this fashion is that you create a well targeted group of fans who are most likely to engage with your posts and click on your call to actions.

For more information getting more Facebook Likes, please visit here.

 

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Nick Bridges

Nick is an Award Winning web designer, is also the Creative Director for the Agency, assisting in areas like funnel creation, copywriting, Landing Page development, and more. Nick also oversees all of the technical components of the creation and implementation of Social Media Ad Genius.
About The Author

Nick Bridges

Nick is an Award Winning web designer, is also the Creative Director for the Agency, assisting in areas like funnel creation, copywriting, Landing Page development, and more. Nick also oversees all of the technical components of the creation and implementation of Social Media Ad Genius.

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