Retargeting Your Way Into Your Customer’s Heart
It’s often been said that the best way to get a customer is to court them. Yet, so few marketers do this at all, let alone do it correctly. In the dating world, most women complain that men are too aggressive. They’re always going for the “close.” This is what most marketers do… Here’s…
Can’t Drive Traffic? Visit 1 Of These 4 Traffic Stores…
Assuming your business offers a valuable product or service, the most difficult part of managing an online presence is driving targeted traffic. With the rapid growth of the Internet, obtaining traffic has never been easier, you simply choose your store, hand over your cash and they send you targeted traffic. Traffic shop? What the hell…
How To Setup Your First Yahoo Gemini Campaign
In February 2014, Yahoo launched Gemini which is an online marketplace for businesses to display mobile and native ads. While Google is still dominating the organic search market, Yahoo sits in second place with 8.79% market share: Source: Statcounter As the 5th most visited site in the world, Yahoo is a brilliant platform for marketers…
What Are Yahoo Gemini Ads?
What happens when you combine Mobile Search Ads with Native Ads? You Get Yahoo Gemini! Yahoo Gemini is the only marketplace to bring together both mobile search and native advertising, which, when bought together, delivers a bigger impact with better performance for marketers. Here’s how the blog post from Yahoo’s Jay Rossiter and Adam Cahan…
