Does the Facebook conversion tracking pixel really work?
Imagine you have a product that you want to sell to a specific group of people (we’ll use real estate investors for this example).
Using Facebook’s highly targeted demographics, behaviors, interests, and other super complicated psycho analytics, you are able to advertise to a very specific audience of 100,000 people in the U.S. who are between the ages of 35-50, like real estate investing, are males, like the book ‘Rich Dad Poor Dad’, watch ‘Flip This House’ and have a net worth over $1,000,000.
This type of targeting through Facebook is already great, but how will the Facebook conversion tracking pixel actually make targeting better?
What Is This Conversion Tracking Pixel Stuff From Facebook?
To be super brief, a conversion pixel is simply a little bit of code Facebook gives you that you can then put on a website to track lots of different things…
Here’s what Facebook has to say about conversion tracking pixels…
Conversion tracking helps businesses measure the return on investment of their Facebook Ads by reporting on the actions people take after your ads are served. Advertisers can create pixels that track conversions, add them to the pages of their website where the conversions will happen, and then track these conversions back to ads they are running on Facebook.
Conversion tracking also helps businesses leverage optimized cost per impressions (oCPM) to show ads to people who are more likely to convert off Facebook.
Essentially, Facebook will track what people do after they click on the link to your ad… and, based on that data, show your ads to people who are most likely to convert!
How To Use It | Facebook Conversion Tracking Pixel Video Tutorial
I thought I’d make it easy by creating a 2 part video so folks can understand what specifically the pixel does and how you can use it to your benefit.
(Really you’ll learn how FACEBOOK will use it for you – this is super cool stuff!)
You’re going to look over my shoulder at a couple of our real campaigns while I show you exactly why this conversion pixel is so important.
What’s crazy is you’ll learn why the Facebook tracking conversion pixel doesn’t actually track conversions that well and what you can do about it….
But here’s one of the most important things I will show you: Facebook will optimize your traffic for you.
It takes already highly targeted traffic… and makes it even better!
Click here for the transcript of this video
Click here to download the audio from this video
Be sure you also watch Part #2, next week, because we’re gonna show you how Facebook’s going to do all the heavy lifting for you.
I hope you enjoyed today’s video and look forward to next week’s blog post where I’m going to show you step-by-step how to make the pixel work for you…
Leave Any Questions Or Comments About The Conversion Tracking Pixel by Facebook Below. Want More Information On How To Use Facebook Pay Per Click Advertising? Click here
Curt Maly
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