Facing Your Advertising Fears

The biggest hurdle in advertising is fear.  Heck, it’s the biggest hurdle in LIFE.  It holds us back, keeps us from becoming who we would like to be, and keeps us from achieving the successes we are looking for.

Many of the personal development experts use an acronym for fear:

F.E.A.R. = False Evidence Appearing Real

But, when it comes to advertising, this acronym is not helpful.  Running advertising is scary because we have NO evidence, let alone false evidence.  The fear IS real.  

Most advertisers either worry too much, or not enough.  

The worry wart starts running ad campaigns online, and worries that he or she will lose money that they can’t afford to lose.  So, they micro-manage, and make a quick decision to stop or pause campaigns that aren’t producing immediate revenue.

The other type of advertiser is too cavalier.  They think that all they have to do is run some ads directly to their shiny new offer.  They don’t watch as closely as they should, and end up spending far too much money on campaigns that don’t produce results.  The end result is the same…they stop or pause their campaigns.  The only difference is, they’ve spent more money than the worry wart.

In either case, the advertisers are operating out of fear.  

And this fear comes from not knowing what to look for.

Sadly, this does not play well into the major online ad platforms.  The algorithms are programmed to reward advertisers who are not only relevant, but consistent.  So, the start/stop method can actually HURT you, even though you think you’re being smart by stopping your campaigns..

So, how do you overcome this fear, and move forward to create the results you want?

It’s very simple…

5th grade math.

Yes, that’s it.

Fear is always overcome with knowledge, and then acting upon that knowledge.

So, what if you KNEW exactly what to look for, and exactly how to calculate the math?

The overall term that is used for these kinds of calculations is called KPI, which stands for “Key Performance Indicators.”

You only need to understand a few KPI’s, and the way they are calculated is with subtraction, addition, division, or percentages.  Again, it’s just 5th grade math.

So, which KPI’s should you measure?

Here are the main ones to track and be aware of:

CPC – Cost Per Click – The amount it costs you for each click
CPL – Cost Per Lead – The amount it costs you to generate a lead
CPA – Cost Per Acquisition – The amount it costs you to acquire a customer
LTV – Lifetime Customer Value – The average lifetime revenue generated by a customer
ROI – Return On Investment

From here, it’s important to understand what exact metrics to try to reach.  To help you with that, we’ve gone into EVERY important metric inside of our Social Media Ad Genius members area.

So, what happens when you know how to measure your KPI’s?

NO MORE FEAR.

To end your fear, and move forward with confidence, CLICK HERE.

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Jeff Schechter

With the soul of an entrepreneur, and many business ventures under his belt, Shecky is the Marketing Director at Black Box Social Media LLC, (BBSM) an online marketing company that uses the latest digital marketing strategies, such as video marketing and pay per click marketing, to allow businesses to get found and generate leads online. Shecky is passionate about training and coaching other entrepreneurs to achieve high levels of success in their own online marketing ventures.

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About The Author

Jeff Schechter

With the soul of an entrepreneur, and many business ventures under his belt, Shecky is the Marketing Director at Black Box Social Media LLC, (BBSM) an online marketing company that uses the latest digital marketing strategies, such as video marketing and pay per click marketing, to allow businesses to get found and generate leads online. Shecky is passionate about training and coaching other entrepreneurs to achieve high levels of success in their own online marketing ventures.

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