Are you looking to get more people to follow you on your Twitter account? Then creating a Twitter Followers Ads Campaign is a great way to obtain targeted followers to your account.
In Facebookspeak, if you had a business page and wanted to obtain targeted fans, you’d run a ‘Likes’ campaign.
In Twitterspeak, you run a Twitter Followers Ads Campaign.
Here’s a quick video from Twitter which will detail how a Followers campaign can boost your relevant follower growth…
In this blog, we’ll detail why you should create a followers campaign, 5 steps to setting up a followers ad, and examples of quality Twitter Followers Ads.
Why Create Twitter Followers Ads Campaign?
With almost 300 million followers on Twitter, it’s good business to have a presence on the social media giant. When you have a follower on Twitter, you have some who will not only see your Tweets, but are primed to take action! According to a survey conducted by Twitter & DB5…
60% of respondents say they’ve made a purchase from an SMB based on something they saw on Twitter and 86% say they plan to purchase in the future. Most importantly, 43% of respondents plan to make multiple purchases from SMBs they follow on Twitter.
Twitter followers are very likely to share positive experiences about the businesses they follow with their own networks, Retweet your Tweets, and are more likely to opt in and purchase products or services from you in the future.
Here are 3 reasons to create a Followers campaign on Twitter:
- Drive web traffic – The larger your Twitter following, the more likely you are to have people visit your website and blogs. If you’ve pixeled your blog pages properly, then you are increasing your retargeting base.
- Increase brand awareness – Twitter makes it to build a targeted tribe of followers who will retweet relevant content to their like-minded followers, thus getting your brand recognized.
- Get Opt Ins – The act of following is the act of raising a hand and saying ‘I’m Interested’. You now have an opportunity to connect with them in a way to drive meaningful, targeted traffic to your website… and have the perform the desired call to action!
These types of Promoted Accounts are shown in areas such as “Who to follow” and Home timelines to help you reach as many relevant users as possible.
5 Steps To Creating Twitter Followers Ads Campaigns
STEP 1: Select your advertising tool.
When you go to https://ads.twitter.com, you’re going to have the following choices:
STEP 2: Create Your Content
Provide a compelling reason for users to follow you on Twitter. Some quick tips:
- Clear profile picture
- Straightforward Twitter handle
- Profile bio that states who you are and what you have to offer
- When first starting out, limit your hashtags and stay away from anything promotional
To help get you started, here are some real examples from small and medium-sized businesses who have created their own followers campaigns (per http://blog.twitter.com)…
I like this ad because it asks a question that calls out their Avatar, or target market. Then, she clearly states what you’re going to get if you follow this person. This style is a great way to emphasize your expertise!
Despite the fact that this ad doesn’t have an image, it still does a good job of calling out it’s audience and inviting them to join a community. People like to be involved in a tribe of other like-minded individuals.
Twitter Followers Ads Campaign Content Tips:
- Be direct and include “Follow” or “Follow us” in your Tweets.
- Stay focused on the follow, avoid distracting links that compete for people’s attention.
- Test using Tweets that incorporate photos and others without to see which resonates more with people.
- Test different campaigns based on the different targeting criteria that you select, such as interests, keywords, people similar to your followers and more.
STEP 3: Define Your Target Audience
Understanding who your perfect Avatar, or potential customer, is will be paramount to having a successful paid advertising campaign no matter what social platform you use. With Twitter Follower Ads, you can target based on the following:
- Interests – Twitter currently has over 350 interest categories that will allow you to connect with users based on their passions.
- Followers – If you want to target a niche audience, then you can reach people who follow specific Twitter accounts. For example, if you are targeting people who like Social Media, then targeting followers of Mashable will give you a niche audience.
- Tailored Audience – These are audiences you uploaded via your CRM lists.
Tailored audiences are a way to target your existing users and customers to create highly relevant campaigns. According to Twitter, there are three main types of tailored audiences, targeted based on...
- Tailored audiences from lists. These are audiences that are created by uploading your own list of email addresses, mobile phone numbers, Twitter IDs (user IDs or usernames), or mobile advertising IDs. You can do this through Twitter Ads yourself or there is the option to use Twitter’s API partners to create lists.
- Tailored audiences from web. These are the people that have visited your website. You can collect this data using Twitter’s website tag available through Twitter Ads, or there is the option to use Twitter’s website tag partners.
- Tailored audiences from mobile apps. These are the people that are using your mobile app, and are collected with conversion tracking for mobile apps.
Plus, you can also Tailor by…
- Geography and Language: Connect with a global audience or narrow the reach of your campaign to a specific country, state or even zip code. If you have language-specific messaging, you can also reach people who Tweet in that particular language.
- Gender: Tailor a specific message to men or women to increase relevance.
STEP 4: Set Your Budget
Budgets for Twitter are priced on a Cost Per Follow (CPF) basis. As is the case with a typical Cost Per Click (CPC) model, with CPF, you will only be charged when someone clicks “Follow” on your ad.
Twitter Follow Ads work on an auction model, which means that you’re bidding on access to your target audience. When you win the auction, you’ll only pay slightly more than the next highest bidder. Therefore, there is no set price for Follows. This means that you will only pay for Follows, not for impressions, retweets, replies, etc…
A bid of $2.50 – $3.50 is recommended based on historical averages.
In addition to controlling the amount you pay per action, you also have complete control over the amount you spend overall. After setting your bid, you are prompted to enter a total budget for the campaign and, optionally, a daily budget as well. When your overall budget is reached, you campaign will stop serving until you increase the budget. When your daily budget is reached, your campaign will stop serving until the next day.
Step 5: Save and Launch Your Campaign
Click the Save campaign button. You will then be provided three options to Launch campaign, Save as draft and exit, or Modify details. Once you are ready, click Launch campaign to begin your campaign. If you set a specific start date, your campaign will start running on the date and time you selected.
If you liked “How To Create A Twitter Followers Ads Campaign”, then you’ll enjoy other articles about Pay Per Click Marketing available at http://blog.socialmediaadgenius.com
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