What Is Facebook Retargeting and How Does It Benefits Your Business?
According to CMO.com by Adobe, only an average of 2 people out of 100 who visit your website will convert. Imagine if everyone who visited your website saw your ads on other websites they visited… how would this impact your business?
The site reveals that retargeting can boost ad response up to 400 percent.
One of the easiest and most effective ways to retarget the 98% that leave your site is by using Facebook retargeting! According to MarketingLand.com, Facebook Exchange is 36% better than Google at converting retargeted users.
Therefore, in today’s blog, we’ll discuss what retargeting on Facebook is and how it works!
What Is Facebook Retargeting?
The following infographic from MDG Advertising examines Facebook Exchange (FBX), Facebook’s retargeting ad platform, which enables advertisers to execute real-time bidding (RTB) for the social network’s impressive ad inventory.
How Facebook Retargeting Works
How Retargeting On Facebook Works
Essentially, when a person visits your website and then comes back to Facebook, they will start seeing your ads on Facebook.
This genius retargeting marketing strategy can be done in the following steps:
1) Create a Facebook pixel and place on your website
2) Create specific Facebook retargeting ads using that audience.
For more information on how to use and set up Facebook Retargeting, visit here.
Nick Bridges
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