If a picture is worth a thousand words, then a video is worth a million – Barry Levinson, Academy Award-winning director, screenwriter and producer
Did you know that 80% of your online visitors will watch a video, while only 20% will actually read content in its entirety?
For those 20% still reading this blog, continue on! (And Bless Your Heart)
We’ve all seen the amazing statistics on how much better Facebook Video Ads perform that regular text posts, or even posts with images.
But many of you may be wondering why your ads aren’t performing that well?!
Today we’ll give you 3 tips to improve the performance of your Facebook video ads and put a little more money in your pockets.
But first, let’s give a quick refresher course on how to use Facebook video ads in the first place.
Setting Up Your Facebook Video Ads Campaign
Setting up a video ads campaign is just as easy as any other type of campaign objective offered by Facebook.
From your Page, click the arrow on the top right corner and choose Create Ads.
Then select Video Views to get started.
- Set your targeting, budget and schedule.Select interests, behaviors, location, age and gender of the audience you want to reach. Then set your budget and schedule.
- Choose your video. Upload a new video or use one from your library and select a thumbnail image.
- Add text. Write a clear and simple message that encourages your audience to view your video.
For more information on how to set up Facebook Video Ads, please read this article: https://blog.socialmediaadgenius.comfacebook-video-ads/
3 Tips To Improve Your Facebook Video Ads Performance
The following 3 tips below were provided by Facebook Business:
TIP 1: Upload videos directly to Facebook – Directly uploaded videos perform better and provide a better experience for people than videos from other websites
- 30% more video views
- Up to 11x larger images in News Feed
TIP 2: Use the new video views objective – The video views objective automatically optimizes your video to show to people most likely to view it on Facebook
- Increase your reach to more people
- Improve efficiency for your video ads
TIP 3: Learn how your video performed – Video metrics in Ads Reporting under the Edit Columns button can give you insight into how to improve your video
- Video views (at 3 seconds)
- Views at different quartiles
Facebook Video Ads Examples
Here’s a video from the Social Media Ad Genius about Facebook Video Ads, and how he uses this technology in his own business:
A Little More About Facebook Video Ads Metrics
The biggest key to having success in Facebook marketing is to test, track performance, and make adjustments.
Facebook’s new Video metrics make it easier to understand what is working and what is not!
For example, as a Page owner, you will be able to see how many people started watching your video, video views, unique video views, the average duration of the video view and audience retention.
These new metrics are designed to help you learn what’s resonating with people and determine how to more effectively create and promote your videos on Facebook.
For example, if you see a high percentage of people dropping off your video at the 2 minute mark, you may want to 1) cut the length of the video or 2) find out the subject matter at that point of the video and remove it.
In fact, Facebook’s Page Insights View will dig even deeper. According to Facebook… “These new metrics will also allow you to see the number of views that reached certain points in a video — 25%, 50%, 75%, 95% and 100%. This information can help you discover how your video is performing and help you determine where to place key messages.“
Want to learn more about how to profit using the Facebook Ads Platform? Click here for more information.
Nick Bridges
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