How Many Keywords is Too Many?
Google, Bing and Yahoo all allow you to setup thousands of adverts and let you use as many as 5 million keywords in any campaign. However, shoving hundreds of keywords into each campaign is not the wisest strategy to win more business. How many keywords should you use in each paid search campaign? Well that…
How To Monitor Your Competitors’ Facebook Activity Like A Pro
Finding your competitors’ ads on Google or Bing is fairly straightforward and often only requires you typing in keywords you want to rank for yourself. Finding your competitors’ Facebook ads is a little more difficult as you’ll have to manually manipulate your Facebook newsfeed, fall into their custom audiences and targeting parameters. If you rely…
Should You Be Leveraging These 5 LinkedIn Ads Types?
LinkedIn is such an underrated platform for serving ads to your customers. While its users may not have the same buying intent of those on Facebook and Twitter, it does offer a number of unique ad units and targeting options which cannot be matched by Facebook and Twitter. As LinkedIn continues to increase its reach,…
Facebook Bluetooth Beacon For Local Businesses
With every passing day, more and more businesses turn to the Internet to advertise their products and services to online prospects. Competition online is getting fierce and each week we must try even harder to get our ads to stand out and be seen. But what if you’re a bricks and mortar business and want…
The B.I.G. Idea
Just a few weeks ago I was hanging out with an old friend, John, on my balcony overlooking beautiful downtown Austin. I’ve known John for 15+ years and over the last 5 and he’s seen our company go from just an idea to what it has become today, a multi-million dollar online marketing agency that services 1000’s…
Why You Should Use Instagram To Market For Your Business (Infographic)
Advances in technology have made many tasks easier and the social media trend has completely changed the game for companies that seek to remain in touch with their customers. Find out why Instagram, with its photo-sharing capacity, has quickly grown to be one of the top leading social platforms and why you should use it to market…
6 Holiday Season PPC Tips You Must Use For 2015
Although we are only in November, Christmas not is that far away and many of your prospects have already started researching how they will spend their money this holiday season. Depending on the industry of your business, the holiday season may be your biggest sales months of the year. So it only makes sense to…
