Facebook Dark Posts – Did You Know They Existed
Facebook offers advertisers everything they could dream of. There’s lead ads, local awareness objectives, social media contests, custom audiences, app installs, you name it – they have it. But there’s one type of Facebook post that has been out for quite some time that most businesses don’t know about. Facebook dark posts. What Are Facebook…
3 Super Easy Ways To Minimize Ad Fatigue
We’ve all come across businesses who serve the same ad copy over and over again for months on ends. If prospects haven’t engaged with an ad after seeing it for the 20th time, they are probably never going to. After a while, their mind subconsciously associates the ad as irrelevant and they automatically ignore it…
How To Avoid A PPC Nightmare This Christmas (Click Fraud)
Click fraud can stop a finely tuned PPC campaign in its tracks, end up demolishing your marketing budget and cost you sales. If you’ve never heard the term click fraud in regards to PPC, it’s the process of someone clicking your ads with malicious intent. If you use partner networks on Google, Bing and Yahoo,…
Struggling For Engagement on Facebook? Steal 1 Of These 4 Ideas
It’s pretty easy to create a Facebook ad, in fact you can have one up and running in less than a minute. But as marketers and businesses owners, our goal is to create Facebook posts that receive engagement, not to create them in the shortest possible time. Greater engagement of posts increases your Page’s organic…
How To Generate Leads Using YouTube For Small Businesses
Lead generation is all about conversion, not the views. Who cares if you get $.01 views if no one is taking any action on your site? Every social media platform has their particular way to generate leads. Like other social media platforms, YouTube video also plays an important role to build an audience list as…
Instagram: Why Use Instagram For Marketing?
Instagram is clearly one of the most popular social media platforms out there. Being visual creatures, we humans are undoubtedly appreciative of photos that detail our friends’ or relatives’ lives. The photo-sharing app has even served to increase the celebrity status of entertainers and other famous personalities who have found ways to maximize their Instagram…
Using Facebook Insights To Learn About Your Customers
What You Can Learn About Customers Using Facebook Insights A few months ago I walked you through using Facebook Audience Insights to gain a deeper understating about your target audience. If you’re running paid ads through Facebook, that means you’ve got a Facebook Page and some sort of fan following. There’s a lot you can…
