5 Don’ts Of Paid Search I’ve Learned Through Trial and Error

Over the years of running more paid search campaigns that I can honestly remember, every now and then I’ll fall into an obvious trap that I should have avoided. With so many tasks taking up each day, forgetting to apply a certain strategy or sticking to best practices when launching campaigns can happen to anyone,…

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Can’t Drive Traffic? Visit 1 Of These 4 Traffic Stores…

Assuming your business offers a valuable product or service, the most difficult part of managing an online presence is driving targeted traffic. With the rapid growth of the Internet, obtaining traffic has never been easier, you simply choose your store, hand over your cash and they send you targeted traffic. Traffic shop? What the hell…

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How To Use PPC Marketing (On A Tight Budget)

The objective of every small business is to one day compete with the big boys. To reach such heights, having a generous marketing budget is usually the fastest way into the game. But that’s the problem. Not everybody has a Fortune 500 marketing budget or can afford to risk so much money on advertising. But…

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How To Setup A Promoted Tweet On Twitter

promoted tweet

I don’t think Twitter receives as much love as it should from businesses compared to the likes of Facebook. After all, consumers are more likely to part with their cash from content seen on Twitter than Facebook or email marketing: Source: BuySellAds Twitter can help you do everything from aid lead generation to promote content…

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5 Stats To Measure The Health Of Your Online Ads

I think you’ll all agree with me when I say that paid search marketing is one of the few inbound marketing strategies that requires constant attention at a micro level. For example, after I write this blog post and publish it, there is little else I need to do or check, in fact I’ll probably…

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How To Create An Instagram Ad Using Facebook Power Editor

In 2012, Facebook bought out Instagram for a staggering $1 billion. Fast-forward to 2015, you can now create ads for Instagram using the Facebook Power Editor, and today I’m going to show you how. Before Instagram Ads… Install Power Editor Some things you should know before we begin. The Facebook Power Editor can only be…

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The Untapped Potential of Online Courses – Infographic

creating-online-courses

Facebook ads are a powerful way to get more traffic. But is that traffic doing you any good? More specifically, is it making you money? The thing is, to monetize traffic, you need something to sell. If you don’t have a lot of products yet, and you want to monetize your traffic, you might have…

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