How To Setup Your First Facebook Ad in Less Than 10 Minutes
If you have no idea how to run a Facebook ad, you’ve landed on the right page. In this article, I will give you a step-by-step walkthrough on how to create your first ever Facebook ad. Before we get started: you will need a Facebook Page to create adverts on Facebook. You cannot setup a…
Should Your Local Business Be Using Yahoo Localworks?
Through Yahoo Localworks, creating an online presence for your local business is quick, easy, and painless! For bricks and mortar businesses who do all of their trading offline, as crazy as it may sound, having an online presence is critical to your future. As more and more shoppers turn to the Internet to research product…
How Should You Be Configuring Your Attribution Window On Facebook?
The Facebook Attribution Window is tool that tracks the conversion of each Facebook ad over a specific period of time (1-28 days). Research suggests that many prospects don’t make the required action the first time they visit a website, but will often revisit the next day, week or month and convert. There can be a…
What Is Facebook Relevance Score And Why Should You Care?
Ever wondered how great you’re at targeting new prospects or how relevant your Facebook ads really are? Earlier this year, Facebook launched relevance score which is a rating metric that scores adverts on a scale of 1-10 based on their relevance. When used correctly, relevance score can guide you to create better ads and lower…
Top 4 PPC Marketing Fails – Which Are You Making?
If you don’t approach paid search marketing in a methodical way, it’s very likely that you’ll quickly eat through your marketing with nothing but failure to show for it. Show of hands if this has happened to you before? *Raises hand* While PPC is not rocket science, there are certain errors beginners make over and…
How To Use Facebook Audience Insights
Facebook’s Audience Insights allows you to target your specific avatar, which allows your Facebook advertising to become more efficient! One of the great things about the Facebook Ads Manager is you can target prospects who visited your website or have given you their email address. Both methods use a form of data collection to target…
Follow These 5 Principles To Create Killer Ad Headlines Forever
Whether it’s social media updates, website pop-ups or search engine adverts, there’s always some form of content fighting for our attention every second of every day. Ads with engaging headlines are usually what grabs our attention, as research shows that a great headline can increase traffic by 500%, while Copyblogger revealed that 80% of people…
