4 Changes Coming To Google Adwords That You Need To Know
Did you have a chance to watch the Google Performance Summit on May 24th announcing changes to the Google Adwords platform? If not, here’s the hour long video of the summit below: Highlights Of Changes To Google Adwords Platform At the Google Performance Summit, Google announced a bunch of changes to both it’s Google Adwords…
How To Use Facebook To Target B2B Decision Makers
LinkedIn is usually the first (and only) social media site you think of when it comes to the B2B or professional industry. LinkedIn is primarily used by working professionals while Facebook is typically accessed by children, mums and grandparents. So then, why even use Facebook to target B2B decision makers or key persons of influence(KPIs)?…
Creating Consumable Content For Mobile Users
Mobile users and desktop users are two completely different beasts. A desktop user likes to take their time reading content, usually at home at a desk or on the couch. A mobile user likes to surf Facebook, while playing Angry Birds as they are shopping in a mall while simultaneously reading reviews of your store.…
Beginner’s Guide To Facebook Live Streaming
Over the last few months you may have seen people go ‘Live’ on Facebook. Not so long ago Facebook announced Live, the newest way to interact with friends and fans by live streaming directly off your smartphone. Live has now been rolled out to everyone and even small businesses can use smartphones and start recording…
How To Advertise Your Business On Reddit
When you think of social media, Facebook, Twitter, Instagram and LinkedIn all come into mind. They are some of the biggest networks today and all follow a similar protocol. But did you know Reddit is also a social media networking site? Reddit receives more than 245 million visitors per month, 54% of Reddit users are…
6 Ways To Lose On Every PPC Campaign
Everybody loves losing right? Especially when it comes to running their business and setting up un-profitable PPC campaigns. Over the years I’ve audited and reviewed more PPC campaigns than I dare to remember, with many of them making fundamental mistakes that will always ensure a losing campaign. If you enjoy running unprofitable ads and love…
The Seasoned Fisherman
Cha-Ching! Welcome to the next shift in online marketing. Did you see it coming? We’ve been conditioned to continually “move the free line,” and give away so much of our great content. And although, we’ll never “fill up” the internet, we’ve certainly gone way beyond any reasonable amount of an individual’s attention span. There is…
