Creating Consumable Content For Mobile Users

Mobile users and desktop users are two completely different beasts. A desktop user likes to take their time reading content, usually at home at a desk or on the couch. A mobile user likes to surf Facebook, while playing Angry Birds as they are shopping in a mall while simultaneously reading reviews of your store.…

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Beginner’s Guide To Facebook Live Streaming

Over the last few months you may have seen people go ‘Live’ on Facebook. Not so long ago Facebook announced Live, the newest way to interact with friends and fans by live streaming directly off your smartphone. Live has now been rolled out to everyone and even small businesses can use smartphones and start recording…

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How To Advertise Your Business On Reddit

When you think of social media, Facebook, Twitter, Instagram and LinkedIn all come into mind. They are some of the biggest networks today and all follow a similar protocol. But did you know Reddit is also a social media networking site? Reddit receives more than 245 million visitors per month, 54% of Reddit users are…

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6 Ways To Lose On Every PPC Campaign

Everybody loves losing right? Especially when it comes to running their business and setting up un-profitable PPC campaigns. Over the years I’ve audited and reviewed more PPC campaigns than I dare to remember, with many of them making fundamental mistakes that will always ensure a losing campaign. If you enjoy running unprofitable ads and love…

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The Seasoned Fisherman

Cha-Ching! Welcome to the next shift in online marketing. Did you see it coming? We’ve been conditioned to continually “move the free line,” and give away so much of our great content. And although, we’ll never “fill up” the internet, we’ve certainly gone way beyond any reasonable amount of an individual’s attention span. There is…

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4 Ways To Sell Products Directly Off Instagram

While many agree that Instagram is the best social media platform for ecommerce stores and retail brands, it’s also one of the hardest places to sell your products. Why? Well if you’ve used Instagram before, you’ll know that you cannot place URL links into any of your updates. In fact, the only place you can…

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Your Online Batting Average

Every sport has it’s key metrics.  In fact, most die-hard sports fans know the stats of their favorite teams and players.  In football, it’s not just winning percentage, it’s yards per carry, number of sacks, percentage of completed passes, etc.  In baseball, it’s things like batting averages and ERA’s. Why are these numbers so important,…

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