Facing Your Advertising Fears

The biggest hurdle in advertising is fear.  Heck, it’s the biggest hurdle in LIFE.  It holds us back, keeps us from becoming who we would like to be, and keeps us from achieving the successes we are looking for. Many of the personal development experts use an acronym for fear: F.E.A.R. = False Evidence Appearing…

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Why It’s A Bad Idea To Lead Unqualified Prospects To Product Pages

Online advertising has come a long way in 2016, consumers are smarter and businesses must provide much more value than ever. If you’re not an authority in your industry, getting prospects to buy your products right away is insanely hard and something I don’t recommend. If you’re using social media or search engine ads to…

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How To Create A Lead Ad Using Facebook Ads Manager

Up until a few weeks ago, you could only create Facebook lead ads using the Power Editor. If you seldom use the Power Editor (so many don’t), in this article I’ll show you just how easy it is to setup lead ads using the Ads Manager. Getting Started With A Facebook Lead Ad When you…

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4 Reasons to Start Pay Per Click Today

There’s a lot of ways you can market your business online in 2016. You can create a free YouTube Channel and release weekly videos, write blog articles and hope to get ranked on Google, post organic updates on social media, join forums or pay for ad space. There isn’t a single ‘go-to’ method as each…

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Standing On The Shoulders Of Giant…Nerds!

Most online marketers have no clue how great things are right now.  We are living in a time when some very nerdy people have created tools for online advertising that make it so much easier than it has ever been! What do I mean? Well for some time now, platforms like Google and Facebook have…

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How To Make The Most of Audience Overlap

Only a few weeks ago Facebook introduced their newest tool: Audience Overlap. As if there wasn’t enough ways to target your audience already, Facebook has provided advertisers with yet another cool and useful tool to crush even harder with Facebook. In this article I’ll discuss what Audience Overlap is and how you should be using…

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5 Ways To Clean Up Your PPC Keywords

After a few months of running various PPC campaigns, your account can get very messy if you don’t keep on top of things. If you target a number of keyword groups and run multiple campaigns, you will have ad groups and keywords that are underperforming. In this article I’ll show you 5 ways to detox…

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