How To Make The Most of Audience Overlap
Only a few weeks ago Facebook introduced their newest tool: Audience Overlap. As if there wasn’t enough ways to target your audience already, Facebook has provided advertisers with yet another cool and useful tool to crush even harder with Facebook. In this article I’ll discuss what Audience Overlap is and how you should be using…
5 Ways To Clean Up Your PPC Keywords
After a few months of running various PPC campaigns, your account can get very messy if you don’t keep on top of things. If you target a number of keyword groups and run multiple campaigns, you will have ad groups and keywords that are underperforming. In this article I’ll show you 5 ways to detox…
How To Stop Selling And Make More Money
One of the age old conversations in marketing is Wants vs Needs. And certainly, both are important. As marketers, we’ve been trained to “find a need, and fill it!” Yes, your prospects have problems, and you need to solve those problems, but are they buying what you’re selling? Human psychology has proven over and over…
4 Tips To Get Ahead Using Gmail Ads
Of all the advertising options you can use on the Google network, Gmail Ads is arguably the most unique and underused. If you don’t know much about Gmail Ads, you can read my Beginner’s Guide to Creating Gmail Sponsored Promotions. In today’s article I’m going to provide you with 4 simple tips to get the…
3 Metrics To Reveal How Profitable Your Traffic Channels Really Are
When running ads on a tight budget or when time isn’t something you have much of, chances are you’re going to focus on 1-2 platforms to drive traffic to your website. Knowing which types of ads to use or how much to allocate each ad channel can be confusing to say the least. To help…
Getting Started With Facebook Brand Awareness Ads
Do you leverage Facebook as a medium to generate more awareness for your business? If so, I’ve got some good news, Facebook recently released a new ad objective called brand awareness and in this article I’m going to show you how it works. How brand awareness ads work Brand awareness objective is the first of…
Follow Up: How Much Is Too Much?
It’s often been said that “the fortune is in the follow up.” And, there is much evidence to support that. But, can you ever do too much follow up? Many would argue that sending an email every day, or even twice a day, is too much. The comment that’s usually made is, “I don’t want…
