How To Stop Selling And Make More Money

One of the age old conversations in marketing is Wants vs Needs.  And certainly, both are important.  As marketers, we’ve been trained to “find a need, and fill it!”  Yes, your prospects have problems, and you need to solve those problems, but are they buying what you’re selling? Human psychology has proven over and over…

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4 Tips To Get Ahead Using Gmail Ads

Of all the advertising options you can use on the Google network, Gmail Ads is arguably the most unique and underused. If you don’t know much about Gmail Ads, you can read my Beginner’s Guide to Creating Gmail Sponsored Promotions. In today’s article I’m going to provide you with 4 simple tips to get the…

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3 Metrics To Reveal How Profitable Your Traffic Channels Really Are

When running ads on a tight budget or when time isn’t something you have much of, chances are you’re going to focus on 1-2 platforms to drive traffic to your website. Knowing which types of ads to use or how much to allocate each ad channel can be confusing to say the least. To help…

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Getting Started With Facebook Brand Awareness Ads

Do you leverage Facebook as a medium to generate more awareness for your business? If so, I’ve got some good news, Facebook recently released a new ad objective called brand awareness and in this article I’m going to show you how it works. How brand awareness ads work Brand awareness objective is the first of…

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Follow Up: How Much Is Too Much?

It’s often been said that “the fortune is in the follow up.”  And, there is much evidence to support that.  But, can you ever do too much follow up? Many would argue that sending an email every day, or even twice a day, is too much.  The comment that’s usually made is, “I don’t want…

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How To Think When Targeting Mobile And Desktop Traffic

Every ad channel allows you to target mobile and desktop devices. Knowing which device to target at different points of your funnel is critical to seeing a positive return on ad investment. If you’re always unsure about which devices to target, I’m going to share with you my thoughts to help you make up your…

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5 Reasons You Should Start Retargeting Today

Every reputable ad network allows you to retarget prospects who visited your website or mobile app. If over the past few months you’ve done your best to avoid retargeting your audience because you think it’s too complicated or not worth the effort, here’s 5 reasons why you should seriously reconsider. 1. Conversion rates are higher…

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