How To Think When Targeting Mobile And Desktop Traffic
Every ad channel allows you to target mobile and desktop devices. Knowing which device to target at different points of your funnel is critical to seeing a positive return on ad investment. If you’re always unsure about which devices to target, I’m going to share with you my thoughts to help you make up your…
5 Reasons You Should Start Retargeting Today
Every reputable ad network allows you to retarget prospects who visited your website or mobile app. If over the past few months you’ve done your best to avoid retargeting your audience because you think it’s too complicated or not worth the effort, here’s 5 reasons why you should seriously reconsider. 1. Conversion rates are higher…
How To Make The Most Out of Facebook Canvas
Tired of continually tweaking your landing pages so they load fast enough and work on all device types? Yes, me too. Facebook has recently launched ‘Canvas’, a new feature that allows you to create highly visual ads without compromising load time times. In this article, I’m going to tell you what it is and how…
9 Things Your CTA’s Must Have To Be Effective
Your Call-To-Action is one of the most important pieces in your marketing sequence. Depending on the amount of traffic to your offers, getting this wrong could literally cost you thousands of dollars. Why would a little button make such a big difference? There are many psychological reasons, but the main one is that internet has…
Quick Walkthrough To Bing Native Ads
Quick Walk-through To Bing Native Ads We are less than 3 months into 2016 and Bing Ads has already rolled out several new features for advertisers, and in today’s article I’m going to discuss their latest offering: Bing Native Ads. If you have been thinking about trying out native ads for the first time, here’s…
How To Create The Snowball Effect In Your Business
Everyone is looking for the goose to lay the golden egg. Understanding the sheer size of the internet can literally give you “goose bumps” (pun intended) when you consider how many people you can reach with just the click of your mouse. We hear of others creating massive incomes and achieving fabulous lifestyles on the…
Latest Facebook Ad Image Dimensions (Infographic)
Remember the ‘good old days’ of Facebook, where you pretty much just needed to know 1 or 2 images sizes to create an ad? My how times have changed! Just in the past 6 months or so, Facebook has released some of the following types of ads: Carousel Ads Lead Generation Ads Local Awareness Ads…
