misFORTUNE In Your Follow Up

In his all-time classic book, Think and Grow Rich, Napoleon Hill tells the story of  R. U. Darby. Darby’s uncle had gold fever, so he headed west to Colorado to stake his claim and started digging.  After a lot of hard work, he found a vein of ore, that at the time, could have been one of the largest…

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Are You Guilty Of Indecent Exposure?

With the rise of many an internet marketing guru, we’ve been taught (actually hammered) into believing that we should always be asking for the sale.  Many of these instructions have almost become mantras in our industry… “The money is in the list!” “ABC: Always Be Closing!” “Buy or die!” “Your product only has to be…

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4 Ways To Leverage Native Advertising

With the average Internet user’s attention span ever dwindling, you have to continually find new ways to reach your target market. In today’s article I’m going to discuss native ads, where you can serve them and a few best practice tips. What is a native advert? Native advertising is a type of marketing that blends in with…

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3 Tips To Increase Conversions On Your Website

With PPC becoming ever more popular, in competitive niches it’s becoming very hard to stand out and edge your competitors. In today’s article, I’m not going to mention how your ad copy needs to be more engaging or how to filter your keywords even further, rather I’m going to show you 3 very simple (yet underutilized) tips to…

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Scent Based Marketing -­ What Do Your Ads Smell Like?

Every online advert has a scent, some scents lead the prospect to the intended outcome, while other scents route them in the wrong direction and they end up doing something you didn’t want. In today’s article I’m going to reveal why most online adverts fail, and how you can avoid making the same mistakes by understanding the scent…

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Retargeting Your Way Into Your Customer’s Heart

It’s often been said that the best way to get a customer is to court them.  Yet, so few marketers do this at all, let alone do it correctly.   In the dating world, most women complain that men are too aggressive.  They’re always going for the “close.” This is what most marketers do… Here’s…

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Facebook Ads: How To Test For Winning Ads

If you’re always wondering which bidding model you should use, what objective you should optimize for or whether you should use one image or five, this article is for you. You can ask others for advice but unless they are in the exact same niche as you, they won’t have a definitive answer. The truth is that…

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