Facebook Ads: How To Test For Winning Ads

If you’re always wondering which bidding model you should use, what objective you should optimize for or whether you should use one image or five, this article is for you. You can ask others for advice but unless they are in the exact same niche as you, they won’t have a definitive answer. The truth is that…

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8 Twitter Ad Cards And How You Can Use Them

I’ve been focusing quite heavily on Facebook the past few weeks because they are constantly coming up with new features and hacks for marketers. Today I’m changing the record and will sing the praises of Almighty Twitter. With more than 300 million active users, Twitter is a great way to generate leads and bring more traffic to your…

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How To Setup Facebook Lead Ads Using The Power Editor

Leads ads were only introduced a few months ago and unless you’re familiar with the Facebook Power Editor, you may be a little confused on how to set them up. In today’s article I will walk you through creating a leads ad on Facebook using the Power Editor. Getting started Facebook Power Editor can only…

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Wax On, Wax Off…What Mr. Miyagi Taught Us About Online Advertising

In the 1984 movie “The Karate Kid,” the main character is a boy named Daniel.  He moves to a rough neighborhood in LA with his Mom…all the way across the country from New Jersey.  He quickly finds himself the target of a group of bullies who study karate at a local dojo. Soon, Daniel befriends Mr.…

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Should You Bid On Branded Keywords?

If you’ve spent any amount of time working with paid ads, you’ll most likely have come across the pros and cons of paying for branded terms. There’s no right or wrong opinion on branded keywords, as each business has its own needs, competitors and budget. On the fence about bidding for your business’s branded keywords?…

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Facebook Power Editor Updates In 2015

During the past few months, Facebook have made several changes to the Power Editor after listening to user feedback. I know a lot of people prefer the Ads Manager over the Power Editor because it’s much easier to use and you can setup ads in minutes, but the Power Editor offers greater ad types and…

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5 Reasons To Use The Power Editor Over The Adverts Manager

The past few weeks I’ve talked about several improvements made to the Facebook Power Editor. If that wasn’t enough to convince you to swap the Ads Manager for the Power Editor, today I’m going to give you 5 reasons why the Power Editor is far superior. 1. You can run more ad objectives using the Power Editor…

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