How To Setup Facebook Lead Ads Using The Power Editor

Leads ads were only introduced a few months ago and unless you’re familiar with the Facebook Power Editor, you may be a little confused on how to set them up. In today’s article I will walk you through creating a leads ad on Facebook using the Power Editor. Getting started Facebook Power Editor can only…

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Wax On, Wax Off…What Mr. Miyagi Taught Us About Online Advertising

In the 1984 movie “The Karate Kid,” the main character is a boy named Daniel.  He moves to a rough neighborhood in LA with his Mom…all the way across the country from New Jersey.  He quickly finds himself the target of a group of bullies who study karate at a local dojo. Soon, Daniel befriends Mr.…

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Should You Bid On Branded Keywords?

If you’ve spent any amount of time working with paid ads, you’ll most likely have come across the pros and cons of paying for branded terms. There’s no right or wrong opinion on branded keywords, as each business has its own needs, competitors and budget. On the fence about bidding for your business’s branded keywords?…

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Facebook Power Editor Updates In 2015

During the past few months, Facebook have made several changes to the Power Editor after listening to user feedback. I know a lot of people prefer the Ads Manager over the Power Editor because it’s much easier to use and you can setup ads in minutes, but the Power Editor offers greater ad types and…

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5 Reasons To Use The Power Editor Over The Adverts Manager

The past few weeks I’ve talked about several improvements made to the Facebook Power Editor. If that wasn’t enough to convince you to swap the Ads Manager for the Power Editor, today I’m going to give you 5 reasons why the Power Editor is far superior. 1. You can run more ad objectives using the Power Editor…

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3 Keys To A Successful Ad Campaign

New advertisers and veterans alike seem to have the same problem when it comes to running their ad campaigns.  Whether it is the excitement of large audiences, or making a quick sale, these advertisers are entering into the fray somewhat unprepared. In this article, you’ll learn the 3 keys to ALL successful ad campaigns.  Skipping…

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3 Ways To Win Leads And Sales With LinkedIn Groups

For B2B businesses, you’ll find it pretty difficult to find your target market on Facebook or Twitter. Perhaps you’ve dabbled with LinkedIn Ads or Gmail Sponsored Posts to target relevant businesses but not had much luck. In my previous LinkedIn blog posts, I’ve talked briefly about LinkedIn groups and how useful they are to generating you leads and…

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