How Not To Get Yourself Banned Using Bing Ads

Whether you run your own business or are a marketer managing your clients’ campaigns, getting banned from Bing Ads is nothing short of a disaster. Sure, you could create a new Bing Ads account and perhaps get away with using it for a few weeks, but it will only be a matter of time before you get banned…

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How To Make The Most Of Twitter Audience Insights

Earlier this year Twitter launched audience insights, a free search tool that allows businesses to better understand their audience on Twitter. Twitter audience insights is very similar to Facebook audience insights, and in today’s article I’ll walk you through the basics. Note: At this moment in time, audience insights only reveals data on users from…

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The Secret To Affinity Marketing

In the world of online marketing, there are many experts claiming that dialing in your perfect audience is the most important thing you can do. And while there is a lot of truth to this, most marketers get this wrong. Typically marketers will fall into one of these two categories… The Demographics Devotee This marketer…

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4 Tools To Find Profitable Keywords You May Not Know About

The Google Keyword Planner is a great tool for researching keywords manually. However, it does require you to enter information and set parameters before it returns any useful data. But what if the data you’re entering is incorrect or you’ve made a mistake somewhere and selected keywords that don’t convert? Google won’t tell you that’s…

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How To Create Carousel Ads Using Facebook

If you’re looking for a more flexible way to show your products and services on Facebook without having to create several adverts, you’ll want to use the carousel feature offered on (almost all) Facebook ad objectives. Carousel ad units allow you to place multiple images in a single ad and if done right, they can lower your spending…

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Facebook Cinemagraphs Are Coming in 2016

Sometimes prospects don’t have the time to sit through a 2 minute video at work, or found your ad image compelling enough to stop scrolling and take action. If videos and still images aren’t working, what should you do? Well Facebook think it has the answer with cinemagraphs. What is a cinemagraph? A cinemagraph is a fancy…

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5 Points Every Event Landing Page Needs To Have

Tradeshows, events, webinars, private seminars and any other type of event you promote through the Internet will p̶r̶o̶b̶a̶b̶l̶y need a landing page. For a successful event you’ll need to make sure people are going to be there (stating the obvious I know). But to convince your prospects to visit your event or to be online for your…

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