3 Keys To A Successful Ad Campaign

New advertisers and veterans alike seem to have the same problem when it comes to running their ad campaigns.  Whether it is the excitement of large audiences, or making a quick sale, these advertisers are entering into the fray somewhat unprepared. In this article, you’ll learn the 3 keys to ALL successful ad campaigns.  Skipping…

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3 Ways To Win Leads And Sales With LinkedIn Groups

For B2B businesses, you’ll find it pretty difficult to find your target market on Facebook or Twitter. Perhaps you’ve dabbled with LinkedIn Ads or Gmail Sponsored Posts to target relevant businesses but not had much luck. In my previous LinkedIn blog posts, I’ve talked briefly about LinkedIn groups and how useful they are to generating you leads and…

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How Not To Get Yourself Banned Using Bing Ads

Whether you run your own business or are a marketer managing your clients’ campaigns, getting banned from Bing Ads is nothing short of a disaster. Sure, you could create a new Bing Ads account and perhaps get away with using it for a few weeks, but it will only be a matter of time before you get banned…

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How To Make The Most Of Twitter Audience Insights

Earlier this year Twitter launched audience insights, a free search tool that allows businesses to better understand their audience on Twitter. Twitter audience insights is very similar to Facebook audience insights, and in today’s article I’ll walk you through the basics. Note: At this moment in time, audience insights only reveals data on users from…

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The Secret To Affinity Marketing

In the world of online marketing, there are many experts claiming that dialing in your perfect audience is the most important thing you can do. And while there is a lot of truth to this, most marketers get this wrong. Typically marketers will fall into one of these two categories… The Demographics Devotee This marketer…

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4 Tools To Find Profitable Keywords You May Not Know About

The Google Keyword Planner is a great tool for researching keywords manually. However, it does require you to enter information and set parameters before it returns any useful data. But what if the data you’re entering is incorrect or you’ve made a mistake somewhere and selected keywords that don’t convert? Google won’t tell you that’s…

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How To Create Carousel Ads Using Facebook

If you’re looking for a more flexible way to show your products and services on Facebook without having to create several adverts, you’ll want to use the carousel feature offered on (almost all) Facebook ad objectives. Carousel ad units allow you to place multiple images in a single ad and if done right, they can lower your spending…

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