Facebook Cinemagraphs Are Coming in 2016
Sometimes prospects don’t have the time to sit through a 2 minute video at work, or found your ad image compelling enough to stop scrolling and take action. If videos and still images aren’t working, what should you do? Well Facebook think it has the answer with cinemagraphs. What is a cinemagraph? A cinemagraph is a fancy…
5 Points Every Event Landing Page Needs To Have
Tradeshows, events, webinars, private seminars and any other type of event you promote through the Internet will p̶r̶o̶b̶a̶b̶l̶y need a landing page. For a successful event you’ll need to make sure people are going to be there (stating the obvious I know). But to convince your prospects to visit your event or to be online for your…
Beginner’s Guide To Creating Gmail Sponsored Promotions (GSP)
In 2014, Google stopped advertisers from running text ads in Gmail and later replaced them with Gmail Sponsored Promotions (GSP). If you’ve no idea on how to serve adverts to prospects on Gmail using AdWords, today I’m going to walk you through it. …
How To Setup The New Facebook Pixel
Earlier in the year Facebook updated their conversion pixel to offer businesses more flexibility in setting up custom audiences and measuring conversions via their ads. If you’re still using their old pixel (which will be discontinued in the second half of 2016), in today’s article I’ll cover everything you need to know to get yourself…
4 Simple Tips To Create Winning Facebook Carousel Ads
If you have an active personal Facebook account, you may have seen an increase of Facebook carousel and product ads in November and December. As Christmas gets ever closer, businesses are leveraging carousel ads to tempt you into buying gifts and to take advantage of their promotions. In today’s article I’ll go over what Facebook…
How To Setup Facebook Lookalike Audiences
Getting targeted prospects onto your website in 2015 can be troublesome if you don’t have a large marketing budget or a sizable online presence. For many small and local businesses, their Facebook custom audiences contains less than a 1,000 prospects reducing the amount of reach they have. If you’re one of these businesses who struggles…
Using Social Media Influencers To Brand And Sell Your Products
Numerous studies have revealed that social media has a huge impact on consumer purchase behaviour. A Forbes article stated that 78% of consumers admitted that a post on social media influenced their purchasing decision in the past. But this doesn’t mean if you jump on social media and start posting you’ll make lots of sales.…
