How To Get Started Using Twitter’s Lead Generation Card

Lead Generation Card

With more than 40% of the entire population using the Internet, capturing leads hasn’t gotten any easier. For most new marketers, digging a 20 foot hole with a teaspoon would be easier than creating high converting landing pages.

I know it was for me when I first started out.

For new and current marketers having trouble generating leads, last year Twitter introduced their Lead Generation Card (LGC) which has made lead generation very simple.

What is the Lead Generation Card?

In a nutshell, Twitter’s LGC is a tweet that acts as a landing page to capture leads. The prospect doesn’t have to fill in any information to opt-in as data is pre-populated from their Twitter account.

They simply click the tweet which expands displaying a signup button. If the prospect clicks the signup button, their details are saved into a CSV file which you can export..

Here’s an example of the Twitter Lead Generation Card in action:

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So how do you create a LGC?

Setting up a LGC

To create a LGC you must use Twitter Ads. From here you click on Creating New Campaign and select Leads on Twitter:

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You will need to give your campaign a name (this will only be seen by you), along with a start and end date if you’re promoting a time-based offer.

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Now comes the exciting part of setting up your first Lead Generation Card:

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You will need to fill in the following areas:

Tweet – As usual, 140 characters telling prospects what you’re offering.

Image – Twitter requires the picture to be at least 200px by 800px with a 4:1 aspect ratio:

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Images that are too small, too big or blurry are going to slash your opt-in rate. If you don’t have a graphic designer or are on a budget, Canva is an awesome resource that allows you to create great bespoke size images for free.

  • Short description – This should state why prospects should share their details.
  • Call-to-action – 20 characters to label your call-to-action button. Copies such as sign me up or give me the tips! work very well.
  • Privacy policy link – Whenever you’re collecting data of Twitter users, you must provide a URL link that explains how you will use their data. The URL must link from your website.
  • Fallback website – The website address you want to redirect users who are using devices that don’t support the LGC. (Usually an external landing page).

At this point you’re ready to launch your LGC for free to everyone of your Twitter followers. But there’s a good chance you’ve already got their details or already use an avenue to communicate to them (like Twitter).

To really make the most out of LGCs, you should leverage their advertising features.

What features?

Just like Facebook, Twitter offers a bunch of targeting features to show your LGC based on on users’ location, gender, language device type and keywords. If you’re on a budget, I suggest targeting only users on mobile devices as studies have shown they are twice as likely to interact with ads than their desktop counterparts:

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Last week I talked about retargeting on Facebook to reduce ad spend and increase ROI. You can retarget on Twitter using the exact same method. You have the ability to retarget prospects who have previously interacted with your website by adding a pixel on your website. You can find the pixel code on the same page you setup your LGC:

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This option is great if your website doesn’t have a blog or your current way of generating leads through your website is not working. Combing a LGC with some sort of lead magnet or voucher will turbo charge opt-in rates than simply asking them to opt-in to receive news or updates.

Summary Of Twitter Lead Generation Cards

Unless you can write great copy and create highly optimized landing page (or have a budget to outsource them),  it can be difficult to gather new leads for your business. Twitter’s LGC simplifies everything by limiting the copy to 140 characters and a single picture. Internet users are pretty lazy these days and even typing their name and email address can seem like too much work.

It only takes a prospect two clicks (or taps for mobile users) to opt-in from your LGC. They are such an underutilized tool and of great use for marketers and businesses who struggle with landing pages.

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Nick Bridges

Nick is an Award Winning web designer, is also the Creative Director for the Agency, assisting in areas like funnel creation, copywriting, Landing Page development, and more. Nick also oversees all of the technical components of the creation and implementation of Social Media Ad Genius.

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Summary
How To Get Started Using Twitter's Lead Generation Card
Article Name
How To Get Started Using Twitter's Lead Generation Card
Description
For marketers having trouble generating leads on Twitter, they introduced their Lead Generation Card (LGC), which has made lead generation much easier.
Author
About The Author

Nick Bridges

Nick is an Award Winning web designer, is also the Creative Director for the Agency, assisting in areas like funnel creation, copywriting, Landing Page development, and more. Nick also oversees all of the technical components of the creation and implementation of Social Media Ad Genius.

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