I was in a mastermind with several other small business owners and marketers from different types of industries discussing new marketing trends and opportunities. There were traditional offline marketers, ad buyers, direct mail specialists, as well as other online marketers at this event. We were going around the room introducing ourselves, our businesses, and one interesting fact.
During this time, naturally, everyone in the room was trying to think of an interesting fact about themselves that they could share instead of actually listening to others. So instead of relaying the fact that I make the world’s greatest meatball sandwich, I decided to share an interesting trend about marketing (which is the reason we were all here) and use my time to ask a few follow up questions.
Here’s how it went…
When it was my turn, I did my introduction and, instead of an interesting fact about myself, I gave them an interesting stat about marketing:
I told them that ‘an average of just 2 people out of 100 who visit your website will actually take the desired action of an opt in or a sale’.
Then I asked them this follow up question…
What do you do with those customers who visit your site that don’t opt in or buy?
The room was silent.
I followed up that question with another interesting stat: Web site visitors who are marketed to again with online ads are 70 percent more likely to convert on your Web site.
And my final question…
So, are any of you marketing to those people who come to your website but don’t opt in or buy?
The room stayed silent.
Finally, someone asked me: ‘How can we advertise to people when we don’t have their email or phone number?‘
I wasn’t surprised at that question. This strategy is only known by 1 out of 5 online marketers… which means that 80% of your competition has NO IDEA how this works.
In this room were some of the top minds in marketing and advertising, yet by not implementing this one simple strategy, they were leaving literally hundreds of thousands of dollars on the floor. In fact, in my digital marketing business alone, the implementation of this marketing strategy was responsible for 42% of all of my sales!
How would you like to learn a marketing strategy that can boost ad response up to 400 percent from an extremely targeted group of people who are interested in your product… using a strategy that your competition is absolutely clueless about?
In this special video below, the Social Media Ad Genius himself details how to market to those who visited your site but didn’t opt in by utilizing the strategy of Facebook Retargeting Ads:
According to a survey published by Emarketer, nearly three out of five U.S. online buyers said they notice ads for products they looked up on other sites... and found that consumers reacted more positively to these ads than negatively at these ads (in fact, only 11% of people being retargeted reacted negatively).
Every online marketer wants traffic, but given all the competition in today’s market place, simply advertising to get customers to your website isn’t enough.
The secret to making profits is to continue marketing to them even after they visit your website… and all throughout your sales funnel!
This continuous marketing requirement is why the biggest trend for advanced marketers in 2015 will be Retargeting, a form of online advertising to specific consumers based on their previous Internet visits to your site when their actions did not result in a sale or conversion.
Marketers who advertise to their visitors throughout the entire sales funnel will have the greatest marketing and conversion success in 2015!
The members of the mastermind above begged me for information about Facebook Retargeting Ads, so I’ve put together a training webinar to detail the exact strategy that generated 42% of our digital products revenue in 2014.
Image: Copyright: / 123RF Stock Photo
Nick Bridges
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