Up until a few weeks ago, you could only create Facebook lead ads using the Power Editor. If you seldom use the Power Editor (so many don’t), in this article I’ll show you just how easy it is to setup lead ads using the Ads Manager.
Getting Started With A Facebook Lead Ad
When you login to your Ads Manager, you will now see the option to Collect leads for your business:
To create lead ads via the Ads Manager, select the Collect leads for your business objective.
Note: Before you can create your campaign, you will be asked to sign and agree to a terms and condition form if you’ve never setup a lead ads objective before.
Targeting and Bidding
When targeting your audience for lead ads you have the exact same options as most other campaign types. There is nothing new or unique in regards to targeting. However, when bidding you do have the option to pay per lead or to pay per link click:
- Bidding for leads – you only pay for each lead collected. If you’re on a limited budget, opting for this method and setting the manual amount per lead ensures you don’t pay more than what a lead is worth to you.
- Link clicks – you’re charged each time someone interacts with your ad.
Creative for Lead Ads
In the ad section of your campaign is where you have unique options from other ad types. Along with the usual text, headline and news feed description link, you must also select a call to action button. Lead ads has the following call to action commands:
Every lead ads you create must have a call to action. After choosing your call to action text, you’ll need to create a lead form:
This form will be what users see after clicking the call to action. You’ll be asked to create a New Form or to Duplicate an existing form, if you’ve never created a form before select New Form.
On the next page you’ll need to select the name and language of your form:
Along with their name and email address, you can collect further information such as address, telephone number, DOB, job title and ask up to 3 questions:
Don’t feel you need to make up questions just because you have the option to, the more barriers you put in place the fewer leads you’ll generate. Once you’ve selected the data you’d like to collect, Facebook will ask you for a website link to your business’s privacy policy.
All lead ads must be linked to a privacy policy letting users know what you intend to do with their data, you cannot create lead ads without one.
On the final page you will be shown a preview of your form and what users will see when they click the call to action. If you’re happy with the layout, click the Create Form button and place an order for your ad.
Summary Of Facebook Lead Ad
We all know the importance of listing building to grow a business. Lead ads makes your life easier by removing the need for a landing page. All leads are collected and stored on Facebook which you can export to your email automation tool.
Have you used lead ads yet? Leave your comments below!
Nick Bridges
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