Lead generation is all about conversion, not the views. Who cares if you get $.01 views if no one is taking any action on your site?
Every social media platform has their particular way to generate leads. Like other social media platforms, YouTube video also plays an important role to build an audience list as it is the second most favorable search engine.
The user engagement and interaction ability of video content is better than only text. In fact, YouTube videos are 53 times easier to rank on search engines and much more cost effective for many businesses.
Here Are Some Best Practices To Generate Leads With YouTube Videos.
- Target correct prospect: Make a video that points out one of the prime problem of your prospective audiences. Then show them how your products or services can solve their problems. Don’t target everyone, specifies your audience according to demography, geographical location and interest.
This can decrease your views and increase conversions. The audience you get will more likely to watch more from you. - Make a short attentive video: Create a 2 or 3 minute video to make viewers aware about your brand. You can include the benefits that your audience get from you and then upload it on YouTube. These videos help you to get attention of your potential customers, increase brand awareness and loyalty.
- Include a call to action: Take advantage of visible annotations in your video content, so that your viewers can click on the link and image and get redirected to your website. The traffic of your website is increased and search engine rankings are also improved.
Including call-to-action in video content motivate your audience to do the action, you want to get performed. - Use gated video content and an effective squeeze page: Ensure that some of your video contents require opt-in of your viewers that includes their email to have access of more videos from you. So interested viewers who really want to watch your video, fill the opt-in form. You can also show them what benefits they will get after opting-in your list. Target them later via email or other online advertising.
- Promote your video on other social platform: To build a genuine audience list, you can share your YouTube brand channel video on other social media network (Facebook, Twitter, LinkedIn, Pinterest, and Google+ etc.) to expand the reach of viewers. People go through with the link and watch video on your YouTube channel, more curious viewers will subscribe channel to get more updates from your brand.
SOURCE: http://exposureone.com/why-video-marketing-services-infographic/
Why Use YouTube Advertising For Small Businesses
YouTube is a great advertising tool for big brands as well as small businesses. A YouTube promotional video is crucial to reach your prospective audience. More than 1 billion unique users visit YouTube that is continuously growing which shows that you have a great opportunity to grab the attention of your potential audience.
Most of businesses and marketers are already know about this. YouTube is also beneficial for small businesses in order to increase their brand awareness. Here are some reasons why YouTube is also an appropriate advertising tactics for small businesses.
- Costs are low: Small businesses can create their own channel and upload video content without spending a single penny. If businesses opt for advertising with YouTube, they get charged few cent for every view. But if they are taking advantage of in-stream (pre-roll) video ads, then they don’t need to pay until the viewer either view for 30 second or finish it.
- Direct responses: Create a video content that precisely fulfill your business objective as well as focuses on your prospective customers’ needs. Include a call to action to motivate them to subscribe your channel. Most marketers and businesses use YouTube for branding, but if your video is targeted properly, you can get more sales and signups at cost-effective prices and boost your business conversion rate.
- Call-to-action overlay: YouTube provides you a feature to place a call-to-action overlay on your advertisement. The call-to-action overlay is a small banner that displays in right side nearby play button which give small businesses another chance to get back your prospects.
- Refined Targeting: YouTube enables you to distinguish respective targeted audience groups. It is crucial that you set these things properly or you will misspend your money. So you need to have a proper balance between granular targeting and requisite viewer volume.
- Target geographically: Uploading video directly on YouTube without specifying any demography and geographical location, it means you are targeting everyone across the world which can harm your business badly. So, use demographic and geographic targeting to specify the area and your prospective viewers in order to get potential customers.
- YouTube analytics tool: YouTube allows its users to analyze their YouTube channel without any cost. You can get complete insights about your business such as views, subscription, comments shares and much more. These insights also helps you to optimize your YouTube promotional campaign.
Utilize YouTube advertising to lucrative benefits whether you are a small business or a brand.
Nick Bridges
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