Through Yahoo Localworks, creating an online presence for your local business is quick, easy, and painless!
For bricks and mortar businesses who do all of their trading offline, as crazy as it may sound, having an online presence is critical to your future. As more and more shoppers turn to the Internet to research product and business information, whether they are looking for a dentist or Realtor – they search online.
This is exactly why small and local businesses need an online presence to meet prospects online, and this can be achieved through using Yahoo Local.
While Yahoo may not be as big as Google, it still reaches more than a 150 million people a month – a huge pool of prospects you need be taking advantage of.
What is Yahoo Local?
In a nutshell, Yahoo Local is an advertising directory that gives small and local businesses the ability to increase their online presence. When prospects in the local area search for keywords or phrases relating to your business, your business information will be listed on Yahoo search.
For example, I searched gyms in New York on Yahoo and the following was displayed:
I am provided with business information,Yelp reviews and map directions for a number of gyms in the local area. Being ranked on the first page of Yahoo without having to implement any SEO is a major bonus with Yahoo Local, something many businesses pay thousands of dollars a year for.
Yahoo Local offers 3 membership plans, they are:
- Yahoo Local Basic Listing – Allows you to create a basic account listing your business information and website address. This plan is free and offers no other features.
- Yahoo Local Enhanced Listing – Provides greater features including reporting tools revealing how often your business is seen in searches and click-through rates. Enhanced Listings lets you upload product photos, several website URLs and provides a more detailed business listing. Enhanced Listing costs $9.95 a month.
- Yahoo Localworks – Offers all of the above and places your business information in over 50 different online directories. Localworks has greater reporting features, includes how often your business is reviewed online, average review scores and other data to help you better strategize your online presence on Yahoo.
Yahoo Localworks is a great value considering the amount of exposure and attention your business will gain can really drive business.
If you’re actively using online marketing to get ahead, I’d suggest going with Yahoo Localworks. Just being able to list your business in more than 50 online directories is a great deal, not to mention that Localworks lets you update your profile when you’re running special offers to gain more attention and reduces the likelihood of incorrect listings elsewhere.
Yahoo Localworks Benefits For Local Businesses
There are many benefits to using Yahoo Localworks, such as:
Business reviews – An online review has never been more powerful in 2015. Search Engine Land found that 88% of consumers today trust an online review just as much as a personal recommendation, while just as many people use online reviews to decide the quality of a local business:
The shopper’s buying journey has changed in 2015, no longer are they visiting your store or calling your sales team for advice. Instead, they are using search engines like Yahoo and Google to research businesses independently.
Leveraging platforms like Yahoo Localworks helps them find your business and improve social proofing, which is something all customers look for before parting with their cash.
- Measure your online reach – Localworks tracks the amount of visitors, clicks and impressions your account receives, giving you data to understand and improve your online visibility. Perhaps your copy isn’t engaging enough, you don’t have enough reviews or images, Localworks reveals online pain points your listing has allowing you to quickly remedy them.
- Lazy lead generation tool – Generating leads is one of the fundamental parts of managing a successful business, and I don’t need to tell you how difficult that can be. Signing up to Localworks aggregates your business to more than 50 online directories that are accessed by more than 150 million users each month.
You no longer have to actively look for leads, Localworks lets the leads find you.
Mapping your business online – What I like most about Localworks is the feature of pinpointing your business on a map. More than half of all mobile traffic use search engines to find a store address, what better way to give directions than a GPS map leading them straight to your front door?
It can be difficult finding local businesses, Localworks makes it easy by pinning you on an interactive map.
Summary Of Yahoo Localworks
Think of Yahoo Localworks as a social media platform or website. It provides all the same features but is simpler to use and easier to manage. With consumers heading straight to the Internet to learn more about a product or business, Localworks is a great resource to increase the visibility of your business online.
Yahoo Localworks payment plan is billed quarterly, I suggest trying it for 3 months to see the impact it has on your local business. I have a feeling you will be pleasantly surprised!
You can learn more about Yahoo Localworks by clicking here.
Nick Bridges
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