What happens when you combine Mobile Search Ads with Native Ads? You Get Yahoo Gemini!
Yahoo Gemini is the only marketplace to bring together both mobile search and native advertising, which, when bought together, delivers a bigger impact with better performance for marketers.
Here’s how the blog post from Yahoo’s Jay Rossiter and Adam Cahan (both SVPs) explains Yahoo Gemini:
With Yahoo Gemini, advertisers get the performance and ease of search, combined with the scale and creativity of native advertising. By bringing the two together, advertisers can now buy, manage and optimize their mobile search and native ad spend in one place — driving greater performance and higher impact for their businesses and brands.
The below video from Yahoo details what Yahoo Gemini is and how advertisers can use it…
It’s common knowledge that mobile is the fastest growing market segment and shows no signs of slowing down. With over 575 million active monthly mobile users on the Yahoo network averaging 104 minutes per month, your business cannot afford to miss out on this revolutionary type of advertising.
But what are Native Ads?
Native advertising is a way for your content (ads) to blend in with the overall user experience, so it doesn’t necessarily look like an ad.
It’s a contextual message hat appears in-stream with editorial content on respectable sites. Below is an example…
Image Source: http://www.wordstream.com/blog/ws/2014/05/06/yahoo-gemini
Do they work?
According to a study by Sharethrough, …readers are more likely to pay attention to marketing messages that resemble the content around them…study subjects were 25% more likely to look at a native ad than they were at a banner, and they looked at them 53% more frequently.
The results of this study make sense. When advertising apears naturally, it creates a more enjoyable experience for readers while improving performance for advertisers.
And in case you’re wondering whether or not publishers like the idea of Native Ads on their sites… almost three quarters of publishers offer this type of advertising.
How Does Yahoo Gemini Work?
Ad Exchange describes Yahoo Gemini as follows…
Advertisers supply the assets – image, copy, landing page – and Yahoo provides the targeting and the cross-screen placement. Advertisers then select their desired audiences through the platform – traditional demographics, user interests and the like, as well as first-party data brought in by the advertisers themselves – much in the same way as they’d do for any of the products under the umbrella of Yahoo Advertising.
Here is how it works…
- Create your Yahoo Gemini account here (enter promo code YAHOOADS for a $50 Credit)
- You enter some basic information about your business
- Yahoo Gemini demonstrates how the ad will look (and you’ll have the ability to make adjustments)
- You choose who sees your ads and how much you want to spend (you can choose Cost Per Click, Cost Per 1,00 Views, or Cost Per Video View)
- Yahoo Gemini instantly places your ad into content that your potential customers are already browsing
- You manage & fine tune your campaigns to maximize performance
Sign up for a yahoo gemini account.. get $50 ad credit!
Nick Bridges
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