Around the world, vehicles are built with one key dial that always has a place of prominence on the dashboard.
That important dial?
Did you ever stop to ask yourself why this dial is so important?
Well, there’s the obvious….it tells you how fast you are traveling. This simple number can tell you how soon you will arrive at your destination.
But, there are many more implications to this simple metric…
- It will also tell you if you are obeying the posted speed limits, potentially staying out of trouble with the law.
- If you start and stop, going faster then slower, you will wear out your engine faster.
- If you don’t keep an even speed, and make sudden stops, you will wear out your brakes faster.
- If you start and stop, going faster then slower, you will wear out your tires faster.
- If you vary your speed, your engine will be working harder, and the temperature may increase.
- If you take turns too fast, you are more likely to need an alignment sooner.
- If you start and stop, going faster then slower, your engine speed (RPM) will vary greatly.
- If you start and stop, going faster then slower, you transmission will be shifting more often, and will wear out sooner.
As you can see, your speed affects nearly everything else on the car. It is what we’d call a DRIVER for all of the other calculations.
There is a calculation in online marketing that’s used on Facebook, that is the Key DRIVER for all of your other metrics.
It’s called RELEVANCE SCORE.
Once you understand this relationship, your marketing gets a LOT easier.
Review this case study to learn how you can improve your Relevance Score, and make ALL of your campaigns more profitable.